About the logo
Rights and Humanity Global Leaders Congress Identity was designed by Frameworks and is based on a fractal.
A fractal is generally “a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole,” a property called self-similarity.
Why a tree?
• Universal symbol of strength, reliability, dignity, optimism, connectivity and growth
• It also effectively represents the specific congress themes of ensuring economic and social justice, health and development, and tackling climate change
• The core of the fractal is two branches, which echoes the two elements of Rights and Humanity
• The congress is the beginning of a process which grows, year after year, as its impact spreads, affecting people on a global scale
• It is all interconnected